Our History Part 2

February 2020

Thank you so much: 100.000 customers

In february we hit the first 100.000 customers. A milestone that took almost 3,5 years to reach. Thank you from the bottom of our heart, to anyone who has helped, bought and supported the small business, that started at home in the basement. It was celebrated with cake, a lot of deals, and a party for everyone at #teamWatery.

August 2020

Okay, this is getting silly

You would think that I have learned. But it was time for the next move with our fourth headquarters in 3 years. We had expanded so far into the one we had, that we had borrowed two shipping containers in the months up to the move, to store our goods (I’m just happy that the thieves didn’t suspect anything)

At the time I did everything I could to not make the same mistake again, which is why we moved into a huge 3.000 square metre location in August 2020 - now just across from the swimming pool in Horsens that I had swam hundreds of thousands of laps in.

It was also a celebration of how far we had come. We were now 10 colleagues in watery across warehouse, marketing, customer service and handymen.

As passionate water-lovers obviously it was in our favorite clothing.

April 2021

Looking at yourself in the mirror is always a little dangerous

You just read that we were 45 colleagues. So it’s just me who’s designing Watery anymore. In any way.

So we had to look at ourselves in the mirror a bit: Does our brand match the journey we’re on? Does it match what we want to accomplish - and the imprint we want to make on our customers and the world? Can we see ourselves in our current expression?

We had to confess: The Watery at the time had run away from us, and we had to renew ourselves after 3 years with the existing logo, website and colours.

That lead to a full re-design of the whole shabang in cooperation with a (very) expensive advertising agency, and our new (and current) visual identity was born with our overall payoff:

Making Waves - Together.

We share the passion and the joy of being in, on and by the water with our customers. No matter the activity. We just hope that you want to share it with us as well.

June 2021

Global ambitions - and 350 (new) Watery products

I believe, that if you can see things to improve, and if you have the possibility to do something about it, that you also have a duty to do so.

Our preliminary “test” with own product lines in the Watery brand had led us to some major discoveries: It didn’t really have to be so expensive for the end user to get some quality gear..

This seriously opened our eyes to Watery as an independent swimbrand and because of this, after 1,5 years in development, we could introduce 350 new Watery products in the summer of 2021. Developed from the ground up, with the user as our main focus - and now with data from 200.000 customers.

At the same time we opened up the brand to the world, on our new international platform. A major win for a small team. Thank your for accepting our products so well!´

Less than a year later, we are SO proud that more than 80.000 water lovers are already using our gear and swimwear to get experiences on and in the water 🌊😍

June 2022

Shoot-time! The real experts say “GO” to the Watery products.

Since we started the development of our Watery products, our customers experience with them has been the most crucial part. And we are asking (a lot) along the way. It extends the process, but ensures products that will be loved from the beginning.

This is why it was a big day, when we after a while in development mode, could finally have 4 major photoshoots in the summer og 2022 with 300 brand new products in swimming, snorkeling, kids and open water swimming.

And just as we hoped, they were more than accepted with our ambassadors - WOW was probably the most common word along the way (Thanks!!🙏))