Order Concept

Ordering from Watery is not just about restocking products - it’s about building a system that saves time, increases your profit, and removes risk.

We’ve designed our B2B concept to make it easier for retailers and clubs to grow with us season after season.

A smarter way to order

Built for long-term partnerships

No seasonal or discontinued products

Unlike other brands, all our products and colors continue season after season. If you have a bestseller, it will never be discontinued with us.

No sold-out products

With 94% of all SKUs consistently in stock, you’ll always have access to our full assortment - ready to ship the moment you need it.

Higher profit for you

All products come with a minimum 45% margin / 2.2 markup. The more you buy, the higher your discount - and you can track it all yourself.

Buy smarter

See what other stores are selling the most - and get insights on size and color distribution to improve your sales and minimize risk.

Fast and easy ordering

Order directly on our B2B platform - with day-to-day delivery in Denmark and 2-5 days to the rest of Europe.

We deliver assets

Get ready-to-use product texts, videos, reviews, and lifestyle images - all provided by us, so you don’t have to do a thing.

No Risk

Didn’t sell the products? No problem. Simply return them for a small handling fee and keep your stock clean and cash flow healthy.

Your assortment overview

Instantly see which Watery products you already stock - and which high-performing items you’re still missing.

Step-based discounts

The more you buy, the more you save — your discount level automatically increases as your total orders grow.
See your current rebate level

Simple SKU system

All products keep the same SKUs season after season - making it easy to navigate, reorder, and manage your assortment without confusion.

Open product access

All Watery products are available for every partner - no exclusives, no limits. You’ll always have full access to our entire assortment.

Flexible payment terms

Start with prepayment for your first order - then unlock 14, 30, 45, or even 75-day terms as your partnership grows.

How it works – from start to delivery

Step 1: Join as a Watery reseller
Register to access prices, full assortment, and live stock data.
Fill out the form on the Become a reseller page - also found in the header menu.

Step 2: Get aprroved
Once you’ve submitted your form, our team will review your application and verify your business details.
We carefully check all submissions and approve new partners within 48 hours.

Step 3: Plan your order
After approval, you’ll gain full access to your Watery B2B account.
Here you can create multiple user profiles for your team, so everyone can log in and manage orders easily.
Inside the platform, you’ll also find data-driven insights - including what other retailers are selling the most, bestseller overviews for your customer segment, and transparent pricing with margin calculations - helping you buy with confidence.

Step 4: Create and manage your order
Place your order directly on b2b.watery.com - either by uploading a file to the cart or by browsing and adding products manually.
You can also generate a shareable cart link to review the order with colleagues before confirming.
In your cart, you’ll see your selected shipping method, payment terms, and current discount tier - giving you full transparency before checkout.

Step 5: Fast and reliable delivery
Once your order is placed, it’s packed and shipped from our warehouse the same day.
You can expect next-day delivery in Denmark and within 2–5 days across Europe.
All order confirmations, invoices, and tracking details are stored in your B2B account and automatically sent by email to the main contact on your account, ensuring everyone stays informed from dispatch to delivery.

Step 6: Reorder and grow
Easily reorder from your previous purchases or explore new opportunities through the dedicated sections in your B2B account - including New products, Just back in stock, Top list / Bestsellers, Last chance discounts, and Your missing products.
With these pages, you can quickly find your current bestsellers, discover new high-performing products, and keep your assortment fresh.
With stable SKUs and no seasonal changes, restocking and growing your range has never been easier.

Ready to start your partnership with Watery?

Join hundreds of retailers, swim clubs, and swimming facilities already working with us.
We’re here to help you grow with stable products, strong margins, and a transparent partnership that lasts season after season.

Become a Watery reseller

Have more questions? Visit our Help Center & FAQ →